Small Axe is a woodworking company that we use nature’s finest gifts– walnut, mahogany, cherry, and other woods– to create high-end boards, bar-tops, tables, bed fixtures, dressers, doggie houses, and other wood items. And beyond that, their wood pieces are durable, versatile, and eco-friendly as our boards are finished with organic, non-toxic oil.It all begins with an idea.

For the design of their new website, Small Axe decided to reinvent its visual identity. The previous mark incorporated a hand-illustrated ax superimposed on an image of a sunrise. To make the logo a more functional and ownable symbol while also integrating nature elements, we had to reimagine its form: the negative space created from two axes crossing was used to depict the woods and a river. The new symbol emphasizes their mission to share nature's authentic beauty by crafting fine wood fixtures.