Equibis
Social Media Management | Copywriting | Branding
Equibis is a Chicago-based business advisory and consulting firm that uses accounting and current, industry-leading methods to improve and grow small businesses. Because empowering is at the heart of Equibis’s mission, they primarily focus on companies in underserved communities and other markets such as Cannabis and Real Estate Property Management.
As a Social Media Manager for Equibis I created a social media strategy, executed specific KPI to increase direct sales, developed graphics, draft social media post, and tracked analytics to increase brand awareness.
Social Media Management: Case Study
goal: Increase brand awareness and followers on Instagram and LinkedIn
result: Generated direct sales leads and conversions
Responsibilities:
Focused on three KPI metrics for Instagram and LinkedIn: Increasing followers, engagement, and likes.
Connected with current and possible clients on Instagram and LinkedIn to increase follower and post engagement
Increased the quality of content by designing graphics and working with vendor photographers to create new imagery
Created custom content for Instagram and LinkedIn including photo carousels, reaction and interactive posts, videos, industry and event-specific Instagram and LinkedIn Stories.
Created graphics to assist in marketing campaign for new product launch
Gathered direct leads for sales that assisted in their monthly quote goals
Created 10-12 weekly posts across Instagram and LinkedIn
Key achievements:
Increased social media following by 43% and increased the click rate of links post by 9.01%
Increased LinkedIn following by 60.7%
Increased Instagram following by 23.4%
Developed written and visual content to reach Equibis's target audience, increase brand awareness, and generate direct sales and leads. I also created and monitored the company's social media strategy by analyzing engagement data, identifying trends in customer interactions, and planning data-driven digital campaigns to build an online community.